Department of Education
We let the students speak, and the impact spoke for itself.
Problem
Break down myths and improve perceptions about careers in teaching to ultimately attract more people into the profession.
Brief
Stray from the traditional view of teaching with a more modern perspective, showing the breadth of opportunities that come with a career in teaching.
Solution
The multi-channel campaign featured a vibrant, engaging 30-second TVC and social cutdowns, spanning across BVOD, YouTube, OOH, Meta, TikTok, SnapChat and Print. We showcased the value of a teaching career through real world scenarios delivered by public school students. Our creative approach gave a fresh, unexpected and memorable way to list the benefits of teaching and highlight how meaningful a teaching career can be. We also completed the rebrand for Teach the Future with logo development, new colour palette, fonts, brand assets and guidelines.
Campaign status: We are currently in the campaign planning and pre-production stages of a second phase of the Teach The Future campaign, focusing on student anecdotes and organic social media content.
Services
- Campaign Strategy
- Agency Director
- Art Director
- Copywriter
- Creative Director
- Producer
- Media Strategy
- Brand identify
