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TAC X Country Racing Victoria

Drink Driving Campaign

Community spirit and connection is the driving force behind country racing. It’s really special the way the events bring a town together. We wanted to tap into this and celebrate the excitement leading up to a race day first, before delivering TAC’s important message: If we all get home safely, everyone wins.

With close to 1-in-5 drivers and riders killed on the state’s roads being over the legal limit, TAC CEO Tracey Slatter is urging racegoers to do their part in keeping the roads safe by separating drinking and driving altogether.

The campaign will be prominent on social media in the run-up to country race events across Victoria, and then again via digital displays and race book advertising at all 67 Country Cups.

Read more here


  • Campaign Strategy
  • Campaign Production
  • Motion & Stills Production
  • Media Strategy
  • Meta Campaign Management
  • Print Production

More Work

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