We assemble
the people
your message needs
We amplify your campaigns, shaping the strategy that takes them into communities.
Road safety. Education. Community. Health.
Built to make it matter.
01
Trusted messengers
Real people. We put lived experience at the centre, because people believe people like them.
02
Inclusive by design
We work with real people sharing real experiences, so every community sees itself in the work. Captioned and plain language as standard.
03
Regional reach
We work with people and communities across regional Victoria. From Warrnambool to Mildura, we travel all over the state to find where the message needs to land.
04
Systems that last
We build things that keep working after we leave. Plug-and-play kits. Staff who become ambassadors. Partnerships that grow season on season.
how we are influencing behaviour change
Statewide
teacher recruitment Campaigns making the case for teaching, by real students.
62
Visitor Information Centres became road safety ambassadors
1 million+
People reached in the 2025 Country Racing season
4 years
Amplifying the TAC road safety message through 52 Country Racing Victoria Clubs
The Assemble Campaign System
Every campaign follows a structured, behaviour-led approach:
Make it Matter
Build relevance.
Show people why they should care.
Make it Believable
Build trust. Put the message in the mouth of someone they already believe.
Make it Easy
Remove friction, including barriers of language, ability and access, so acting on it is the simple choice.
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Department of Education
TAC x Country Racing Victoria
Pause Stop X Visitor Centres
We rebranded and launched Teach the Future for the Department of Education, letting real students make the case for the profession.
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New statewide brand and campaign platform
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Phase two accredited by Inclusively Made
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68k website sessions (38.2% growth since FY25)
Twenty years of partnership built around the racing community’s own voices: trainers, superfans and racegoers talking about how they get home safely.
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Four years and counting
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Over 1 million people reached in the 2025/26 season + 300 organic content appearances
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50+ racing clubs each season carrying the campaign on their own channels
The decision to stop is made before the trip starts. So we turned the staff at 62 Visitor Information Centres into road safety ambassadors, helping travellers plan a rest stop.
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62 sites with road safety ambassadors
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7,934 clicks to the Pause Stop rest stop finder
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4M+ Victorians reached through paid media
our work
Awareness and recruitment content to drive quality community grant applications to address road safety issues.
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Reaching community groups who want to make a difference with road safety initiatives
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Stories told by First Nations young men and their community, in their own words
Community Grants
Meet the founder
Sarah Munday
Sarah founded Assemble almost a decade ago. She has more than 20 years’ experience working with purpose-led organisations, leading behaviour-change campaigns across government, education and tourism.
Sarah works directly with every client, from first brief to final report.
Sarah also mentors with the LifeChanger Foundation, delivering preventative youth mental health programs to students from Year 5 to Year 12. and leading behaviour-change campaigns across government and, education,
PROUD TO PARTNER WITH
