what we do
01
COMMUNICATION Strategy
Your organisation is doing important work. We make sure the right people know about it. We build the strategy, messaging and content to turn that work into impact.
02
Content That Captivates
We create content that cuts through — storytelling designed to shift mindsets, build trust, and connect your message with the people it was made for.
03
design
Clear, purposeful design that makes important messages impossible to ignore. Because when the work matters, how it looks and feels matters too.
04
amplification
We plan and execute the distribution strategies that get your content in front of the communities who need it most.
THE WORK
Make it Easy
3
Remove friction and support action.
Make it Believable
2
Provide proof and build trust.
1
Make it Matter
Build awareness and relevance.
The Assemble Campaign System
Every campaign follows a structured, behaviour-led approach:
Meet the founder
Sarah Munday
Sarah founded Assemble almost a decade ago on a simple belief: the best communications come from the right collaboration, not the biggest team.
Based on Victoria's Surf Coast, Sarah built Assemble around a small core team supported by a trusted network of strategists, creatives and producers — brought together for each project, built around the work.
It's a model that stays agile without sacrificing scale, and delivers behaviour-change campaigns for government and community organisations without the overheads of a traditional agency.