Sarah Munday

Founder & Doer

sarahmunday.com

Sarah is our founder, but more importantly she’s our doer.

She’s the hustler you call when you need to get things done. We wouldn’t have assembled without her. There’s no putting this all-rounder in a box.

She’s a producer, strategist, planner, maker (we could go on). 

Sarah has spent a decade working in advertising and marketing, and is particularly captivated by the depth and possibilities of digital.

This proud Mumma Bear lives in Torquay with her family and loveable cocker spaniel, Wally.


Miriam Mcwilliam

Art Director & Senior Designer

studiomimimoon.com

Our magnificent Miriam wears many hats.

She’s the founder of Studio Mimi Moon, a senior designer, art director, photographer and illustrator. Phew. (Told you so.)

This stylish sister is not afraid of colour, and has been brightening up the industry for more than 12 years.

But brand identity is Miriam’s jam. This girl is your go-to when you want your business to gleam.

Hailing from lovely Lorne, she now lives in Melbourne with her hubby and adorable pooch, Poncho.


Paul Hermes

Creative Director & Photographer

paulhermes.com

Paul is our ideas man.

He’s been enlisted by big brands like Swisse, TAC, Puma, Levis and Schweppes to conceptualise and execute brand launches,
TV, digital, social media campaigns and everything in between.

He is a brilliant photographer, with a knack for honest and engaging portraits.

Paul has spent years working in creative agencies of all sizes in the city, but couldn’t be happier with his recent sea change to our coast.
A proud family man, you can usually find him chilling with his young brood. Plus, he’s a damn nice guy to boot.


Jenna Meade

Writer & Editor

sunnycopy.com

Jenna finishes our sentences.

She’s been a journalist for more than a decade, filing lifestyle, travel and wellness features for News Corp, Broadsheet and Collective Hub.

She makes words shine. As founder of Sunny Copy, she develops clever copywriting, content and strategy for creative souls. Basically, she’ll make your words dance for you.

Jenna will always call the Surf Coast home, but is currently roaming South East Asia as a digital nomad. So right now she’s probably trying not to spill pho on her laptop.


Ryan Gasparini

Director of Photography & Editor

Ryan finds our flow.

He’s got a gift for discovering inventive ways to execute a project.

He has been shaking up the industry for seven years, working in the corporate and social media realms. Two of those were spent in London at ITV and Getty Images.

Ryan’s experience has taught him how to make an impressive impact. He can refine his client’s messages to pack a direct punch.

Outside of work, he’s most likely nestled in his video bubble producing short films.


Georgia Helmer

Content Producer

Georgia is our digital native.

She’s the warrior of our online world, and makes our email marketing content shine like an absolute star.

Researching, planning, briefing, creating and sourcing is on her daily to-dos - a satisfying schedule for this meticulous list-maker with a damn good eye for detail.

The self-confessed data geek is happy to be morphing into her favourite animal, the sloth, in her spare time. Away from the office you can usually find Georgia cooking, drinking red wine or cosying up on the couch with her cat Winnie and a good thriller.


Callum Mundine

Digital Marketer

Mundaydigital.com

We call Cal our digital guru.

He’s the guy that gets tech, and knows code, but doesn’t speak in jargon.
Backed by five years experience working for digital agencies - he specialises in SEO, Google AdWords, Google Tag Manager, Facebook Pixels and Facebook and Instagram advertising. (Don’t worry if you don’t know what they mean - Cal’s got your back.)

When he’s not tapping away online, he’s off seeking new adventures across the globe or hanging with his loyal border collie, Russ.


Lynne Patterson Murray

Senior Account Manager

Lynne nurtures our connections.

She’s spent two decades dominating the advertising landscape, working as a photographic stills producer and TVC production manager for an impressive cross-section of clients.

As our charismatic go-between for our clients and creative team, she spreads and seeks strategic goodness to make sure everyone’s satisfied and successful.

Also flaunting the label of proud mum, you can usually find Lynne after hours hanging out with her two energetic boys at a skate park or the beach - or pondering what she’s going to whip up for dinner.