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Transport Accident Commission


In 2020, Astrology was a popular social media trend among 18 to 24-year-olds. We aligned with this trend to launch the TAC’s new How Safe Is Your Car website to their Vanessa audience.

Using illustrations and cleverly crafted copy, we matched the personality traits of star signs with cars —using the moods and characteristics of each sign to connect with the audience.

We also created a campaign microsite that allowed users to select their star sign and read their horoscopes – see here.


  • Creative Concepting
  • Strategy
  • Illustration
  • Copywriting
  • Design
  • Website Development
  • Social Media Content

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