Aseemble symbol

Transport Accident Commission

Cargazing

In 2020, Astrology was a popular social media trend among 18 to 24-year-olds. We aligned with this trend to launch the TAC’s new How Safe Is Your Car website to their Vanessa audience.

Using illustrations and cleverly crafted copy, we matched the personality traits of star signs with cars —using the moods and characteristics of each sign to connect with the audience.

We also created a campaign microsite that allowed users to select their star sign and read their horoscopes – see here.

Services

  • Creative Concepting
  • Strategy
  • Illustration
  • Copywriting
  • Design
  • Website Development
  • Social Media Content
Project video
Libra. You like your dates to have the same traits as you: smart and sporty. Well it's a good start, but you lose interest lightning fast so they better keep up. Hustle!
You like your cars like you like your dates, so this *Mazda CX-5 (5 stars) is your match. Intelligent and athletic, it's got what you need to keep moving. Vanessa.
Aquarius. You know the curse of being born five steps ahead of everyone else. Your friends think you're psychic but you just know how to plan. You've got the road trip sorted.
You need a car with as much insight and foresight as you. Enter this *VW Tiguan (5 stars). Wherever you're going, just start the engine and you're practically there. Vanessa.
Leo. You in four words: giver, lover, creative, FUN. You drag your mates to quirky exhibitions and weird gigs and they secretly love you for it. For you, art = life.
This *VW Passat (5 stars) is a canvas for your creative side. Explore cool city backstreets and pile your museum gift shop purchases on the passenger seat. Vanessa.

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