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Tourism Australia

National Experience Content Initiative

Tourism Australia is on a mission to capture the best imagery and footage of tourism experiences across Australia.

Assemble partnered with Tourism Australia to capture Victorian experiences along the Great Ocean Road, in Geelong and on the Bellarine Peninsula.

We filmed and photographed forty-five tourism operators over 8 months to showcase their offerings and immerse the viewer in the experience through authentic storytelling.


  • Project Management
  • Story Producing
  • Production Management
  • Photography
  • Video Production
  • Video Editing

More Work