Spokes x Transport Accident Commission
Shaping a content strategy riders relate to and a website they return to.
Assemble partnered with the Transport Accident Commission (TAC) to redevelop the Spokes website into a rider-focused hub. Central to this was creating a content strategy and tone of voice that authentically reflects the motorcycle community and guides content across the website, blog and social channels for the year ahead.
By grounding safety messages in the language and concerns of riders, we ensured they cut through and connected. The new sitemap and content structure make it easy for both novice and experienced riders to find what matters most.
The result
A dynamic, user-centric website that puts riders first and delivers safety information in a voice they understand and trust. Backed by a clear content strategy that focuses on sharing trusted safety messages in the right voice, and fuelling Spokes with fresh content across the website, social media, and EDMs for the year ahead.
Services
- Tone of voice development
- Content strategy
- Website refresh
- Copywriting
