A pause from the road might save your life.
TAC X Victoria Tourism
The TAC Pause Stop program encourages drivers to stop, rest, and recharge every two hours, plan breaks, and visit designated Pause Stop locations.
The Challenge
Drowsy driving causes 20-25% of serious driver injuries and fatalities.
The Work
Assemble and Loco Group implemented a multi-channel campaign, including targeted Meta ads, content creators, event activations, and in-centre collateral, including a brand animation and a road safety survey promotion offering a chance to win free fuel (handy on a road trip!).
The Meta campaign targeted families with young children during holidays and long weekends.
Services
- Campaign Strategy & Production
- Motion & Stills Production
- Meta Campaign Management
- Influencer Marketing
- Event Activations
