Transport Accident Commission
A pause from the road might save your life.
Problem
Drowsy driving causes 20-25% of serious driver injuries and fatalities. The TAC Pause Stop program encourages drivers to stop, rest, and recharge every two hours, plan breaks, and visit designated Pause Stop locations.
Brief
Create an always-on campaign through the TAC’s partnership with Visitor Information Centres.
Solution
Assemble and Loco Group implemented a multi-channel campaign, including targeted Meta ads, content creator outreach, event activations, and in-centre collateral, including a brand animation and a road safety survey promotion offering a chance to win free fuel (handy on a road trip!).
The Meta campaign targeted families with young children during holidays and long weekends.
Results
- 4,071,626 reach
- 6,206,539 impressions
- 108,239 thru plays,
- and 7,934 clicks to the Pause Stop website/survey over holiday periods.
Services
- Campaign Strategy & Production
- Motion & Stills Production
- Media Strategy
- Meta Campaign Management
- Print Production
- Graphic Design
- Animation
- Influencer Marketing
- Event Activations
